The New Shape Of Cosmetic Surgery

On the back of advances in methods and practices it is important to consider the right cosmetic surgery treatment for you, and the appropriate practitioner to do it.

This is a growing industry, and last year more than 43,000 surgical procedures were performed in Britain.  Following the PIP breast implant scandal, breast improvement performed in Britain dropped by 1.6%, and Sir Bruce Keogh, Medical Director of the NHS provided a series of guidelines for improvement.  This led to 46 recommendations, one of which was for more research and evidence which led to the launch of the National Institute of Aesthetic Research at the recent British Association of Aesthetic Plastic Surgeons (BAAPS) conference. Its function is to establish scientific evidence on aesthetic procedures as there are so many new treatments which are untried and untested.  Over the next couple of years there is another recommendation to make fillers a prescription only medical treatment, to allow the provision of them to be administered and controlled.  Another issue covered was how the industry markets itself and targeting profits before patient safety.  .

Another purpose of the BAAPS conference was to showcase new and improved cosmetic surgery procedures and highlight cosmetic surgery trends.

There has been an increase in the popularity of the facelift, with the increased use of fat to pad out the face, adding volume and improving skin quality.

There is also increased interest in cosmetic procedures on areas such as the hands and decolletage, which perhaps had previously been neglected. Non surgical cosmetic treatments, such as fillers, lasers and more, can achieve considerable improvement and delay the need for surgery. Patients must be properly counselled in order to manage expectations and maintain the effects for as long as possible.

With these advances and changes in perception, plastic surgery and non surgical treatments it is important that you carefully choose your expert and Rajiv Grover, President of BAAPS suggests the following:

Before your cosmetic procedure consultation;

  • Check the surgeon is on the General Medical Council Specialist Register of plastic surgeons and a member of BAAPS;
  • Make sure they hold FRCS (Plast), the only specialist exam in plastic surgery, from the Royal College of Surgeons;
  • Do not be enticed by promotions and adverts.  The best way to find a surgeon that you can trust is on recommendation from friends and from a doctor. Avoid travelling abroad for surgery.

 During your consultation

  • Understand the cosmetic procedure that you are going to have, what you hope to achieve and what it costs. It is important that the risks are well documented and that things are not lost in translation.  I have had Clients approach me having placed blind trust in surgeons, and the desired outcome has been lost in translation due to a language barrier or misunderstanding;
  • Enquire how many similar operations the surgeon has performed previously and how many they do annually.  A lot of complaints arise when procedure and technique adopted are unsuitable.

After your Consultation

  • Think carefully about what has been said and do not be rushed into making a decision, paying a deposit or feeling pressurised by “special offers”

Cosmetic Practitioners

  • When considering the appropriate person and following the advice above, the number of procedures the practitioner performs a year should be more than 100.
  • Enquire as to the name of the product and check the safety record.  These associations list practitioners who provide non surgical cosmetic treatments;
  • British Association of Aesthetic Plastic Surgeons (Baaps),
  • British Cosmetic Dermatology Group (BCDG)
  • British College of Aesthetic Medicine (BCAM)
  • British Association of Cosmetic Nurses (BACN)

If you need advice where cosmetic surgery has gone wrong then our clinical negligence solicitors can help.

Leonie Millard

About Leonie Millard

Leonie is a Partner within the Personal Injury and Clinical Negligence Department at Forbes Solicitors. Leonie’s blogs cover her specialism in clinical negligence, especially in relation to birth injuries. She also covers cases against hospital Trusts, GP's, dentists and private practices.
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