What are the options available to me to protect my business' brand?

There are various protections available for the different forms of intellectual property. The following is a brief summary of these protections.

Trade marks

  • Protect brand names and/or logos for goods and services
  • It grants an exclusive right to the trade mark
  • It is obtained through registration with the Intellectual Property Office ("IPO") and can last indefinitely subject to compliance with the payment of trade mark fees


  • This protects artistic work, for example, literacy, dramatic, musical, photographs etc
  • This does not offer a monopoly right as a trade mark does, however it prevents copying
  • There is no registration procedure involved, copyright arises automatically
  • It lasts for 70 years from death

Registered Design Right

  • This affords protection to new designs for consumer items
  • It is a monopoly right
  • It is obtained through registration at the IPO
  • It last 25 years from registration

Unregistered Design Right

  • This protects three dimensional shapes
  • This prevents copying
  • There is no registration required and the right arises automatically
  • It last approximately 10 years in most cases


  • This protects new inventions
  • It is a monopoly right
  • It is obtained through registration with the IPO
  • Lasts 20 years from application

Confidential Information

  • This protects secret information
  • It protects against unauthorised disclosure
  • There is no registration required and it arises automatically
  • It lasts indefinitely subject to authorised disclosure

Database Right

  • This protects a collection of information
  • This protects against unauthorised copying
  • It arises automatically and there is no registration
  • This lasts for 15 years from the creation of the database

A member of our Business Law team can provide specialist advice as to which protection is right for your business and can guide you through the process of obtaining this protection.

For more information please call our Business Law Solicitors on freephone 0800 975 2463 or contact us by email


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04 Feb 2019



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