To register brand names or logos as trade marks the marks must firstly be capable of being graphically represented and must be distinctive enough to distinguish the goods of one undertaking from another.
A mark will be refused by the IPO if it consists exclusively of words designating the quality, quantity, purpose, geographical origin or common trade terms of the product or services (unless constant use has already made the mark distinctive). The IPO will also refuse marks that are likely to deceive the public as to what the products are or can actually do or other marks that are against public policy.
Other businesses may object to a trade mark if it is identical or similar to their own mark, especially if the mark will be used for promoting similar goods or services.
A member of our specialist Business Law team can guide you through the process of obtaining a trade mark for your business brand.
Your quality of work, attention to detail, communication and general all round enthusiasm has been greatly appreciated as I have often become quite overwhelmed when reviewing them myself.
Ecompli (UK) Ltd
Very thorough and precise with each contract and have made it very easy for us to feel very confident going into new territories, whether it being a different country or a different manufacturer.
Have dealt with several staff at Forbes. Always very clear, professional and approachable. Happy to recommend them and will use again.
John brings a high level of expertise which we're sure will benefit our members.
NWL Chamber of Commerce
Forbes Solicitors have acted on behalf of WEC Group Limited for many years providing advice on a range of matters including Corporate & Restructuring and Commercial Property.
WEC Group Limited
John provides practical and concise advice and support in a professional and timely manner.
Thanks John, your services have been impeccable and as such I will have no hesitation to recommend both your services and those of Forbes Solicitors.
GM Bespoke Events