Why is intellectual property so important for a business?

The success of many businesses is dependent upon the products of human intellect. It may be that a reputation is based upon a distinctive name or logo or a distinctively designed product. Alternatively a trade secret or a special manufacturing process may set your business apart from the others. Such 'intellectual property', as it is commonly known, is a valuable asset for your business and one that needs to be protected. Without such protection, other businesses may misuse your name and logo to the detriment of both your reputation and profit or the secrets of your trade or design features may be leaked and used by others so that a once distinctive product or process becomes commonplace.

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09 Nov 2018

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