Pauline Wild is part of an influential group who has committed continued investment and expertise to elevate Lancashire's profile through year-long programme of activity
Published: April 15th, 2026
6 min read
A powerful coalition of Lancashire's most influential business leaders - Lancashire Ambassadors – has renewed its commitment to championing the county's strengths on the national and international stage.
The Lancashire Ambassadors programme includes senior figures from across the county's diverse business landscape including BAE, Booths, Conlon Construction, Forbes, GA Petfoods, PM+M, Stonyhurst College and Qwala who are continuing to invest their time, resources and commitment to showcase why Lancashire is an exceptional place to live, work, and invest.
Continuing to work collaboratively with Marketing Lancashire, the Ambassadors will leverage their collective influence and networks to articulate Lancashire's unique strengths to national and international audiences throughout 2026 and beyond.
The Ambassadors have agreed to a comprehensive programme of activity designed to elevate Lancashire's profile and create tangible opportunities for businesses and communities across the county.
Over the coming months, they will deliver thought leadership and speaking opportunities at national conferences and industry events, host open days and familiarisation trips showcasing Lancashire's business infrastructure and innovation and host workshops and networking events connecting businesses with opportunities and expertise. Social media campaigns will amplify Lancashire's success stories, while themed content will highlight key priorities including regenerative farming, food waste reduction, female leadership, recruitment, and businesses as families.
Highlights of the 2026 programme are expected to be a series of Lancashire Day events to showcase the county's achievements, innovation, and investment opportunities to high-profile audiences.
I became a Lancashire Ambassador because I genuinely believe in the strength of this county and the people who make it what it is. The Lancashire business community is something truly special.
Lancashire has the talent, innovation and opportunity that deserves to be seen on a national stage
Pauline Wild, Managing Partner, Forbes Solicitors
Vikki Harris, Marketing & Partnerships Director of Marketing Lancashire, said: "The Lancashire Ambassadors’ programme represents business leaders who don't just talk about Lancashire's potential – they're investing their own credibility, time and resources to make it happen. Their collective voice continues to amplify what we've always known: that Lancashire offers exceptional quality of life, outstanding business opportunities, and a community that genuinely supports success."
Harris continued: "This is the 8th year of the programme and what makes it truly special is the diversity of sectors and perspectives represented. From food production to construction, education to professional services, from manufacturing to cutting-edge innovation – these Ambassadors speak authentically about Lancashire's strengths because they're living and building their success here every day.”
Throughout the year the group will champion key themes reflecting Lancashire's strategic priorities and the Ambassadors' own areas of expertise and passion. These include regenerative farming practices, showcasing Lancashire's agricultural innovation and sustainable food production; food waste reduction and circular economy initiatives, highlighting businesses leading environmental change; female leadership and gender diversity, celebrating women driving business success across the county; talent recruitment and retention, positioning Lancashire as a destination for skilled professionals and businesses as families, demonstrating Lancashire's people-first business culture and strong workforce communities.
"The ambition to take Lancashire beyond the county demonstrates the strength of this programme," added Harris. "We're not waiting for national recognition to come to us – we're taking our story to where it matters most. The Ambassadors will ensure Lancashire's voice is heard across the country.”